1. How has your organization responded to the growing world of social media?  
It actually presents a challenge to many schools – who understandably try to discourage their youth from the obsession.

2. What is the biggest misconception Jewish non-profit organizations have about marketing?
Schools and non-profits need to realize that marketing (i.e. educating donors about your cause; educating parents about your school, etc.) is not a luxury – rather a necessity.

3. What are you most looking forward to at YouthCon?  
Meeting real heroes - people on the front lines of raising tomorrow’s leaders.

Yitzchok Saftlas is the founder and president of Bottom Line Marketing Group. Founded in 1992, Bottom Line Marketing Group helps corporate, political and non-profit clients get results through effective marketing techniques. Notable clients include: NYC Mayor Michael Bloomberg, Friends of the IDF, Catapult Learning and Dirshu. Mr. Saftlas has a weekly marketing column in Yated Ne’eman, and is a featured speaker on marketing, addressing the Torah Umesorah and AJOP conventions, as well as the annual Fundraising Seminar.

Visit Bottom Line Marketings Website at: http://www.BottomLineMG.com 


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