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1. How has your organization responded to the growing world of social media?  
It actually presents a challenge to many schools – who understandably try to discourage their youth from the obsession.


2. What is the biggest misconception Jewish non-profit organizations have about marketing?
Schools and non-profits need to realize that marketing (i.e. educating donors about your cause; educating parents about your school, etc.) is not a luxury – rather a necessity.

3. What are you most looking forward to at YouthCon?  
Meeting real heroes - people on the front lines of raising tomorrow’s leaders.
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Yitzchok Saftlas is the founder and president of Bottom Line Marketing Group. Founded in 1992, Bottom Line Marketing Group helps corporate, political and non-profit clients get results through effective marketing techniques. Notable clients include: NYC Mayor Michael Bloomberg, Friends of the IDF, Catapult Learning and Dirshu. Mr. Saftlas has a weekly marketing column in Yated Ne’eman, and is a featured speaker on marketing, addressing the Torah Umesorah and AJOP conventions, as well as the annual Fundraising Seminar.

Visit Bottom Line Marketings Website at: http://www.BottomLineMG.com 

 


 


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